Creed
The House of Creed is an authentic, luxury house dedicated to the creation of highly original fragrances made from exquisite ingredients.
Creed has continued to create a legacy of unrivalled scents. Over the centuries, Creed has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations.
Today, Creed travels extensively to source, research, inspect and commission the finest materials from around the globe. Rose from Bulgaria, Turkey and Morocco, Florentine Iris, Calabrian bergamot, Haitian vetiver, Bourbon vanilla, Italian jasmine and the finest ambergris notes are just a few of the signature ingredients found in Creed fragrances. These are just a few of the treasures in the Creed laboratory. Still based at Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using a traditional technique – a process now abandoned by most as too costly but which sets the Creed fragrances apart from some of their modern counterparts.
The high quality natural raw ingredients are still weighed out, mixed and macerated by hand. The process is labour intensive but Creed is driven by artistry and perfection.